Virtual ethnography is quietly becoming one of the most important research methods of our time. As more of human life migrates online, the communities, rituals, conflicts, and identities that once unfolded in villages, markets, and town squares now take shape in comment threads, group chats, gaming servers, and social media feeds. Virtual ethnography is the discipline of studying those digital worlds with the same seriousness, curiosity, and rigor that anthropologists have long brought to...